Objectives and Expectations
An expected outcome of the project was setting up four carefully researched campaigns to drive revenue growth with an improved ROAS. In PPC terms, this could be broken down into:
Our Approach
In close communication with the client, we devised an approach based on:
Results Campaign1
Adora - Branded Search_MaxConv 2/11/2020
(Time Period: 11 Feb 2020 to 9 Jan 2023)
1-year Results:
1 year Improvements:
6-Months Improvements
1-month Improvements
Adora Brand Search - Home Page ONLY 3/4/2020
$6.00/day
1-month Improvements:
6-Months Improvements
1-Year Improvements
Outside Summer Toys & Baby Dolls - August
$5.00/day
1-month Improvements:
1-Year Improvements
PMax: Adora Smart Shopping_12/21/2021 (PlayTime Image)
$6.00/day
1-month Improvements:
1-Year Improvements
